Another factor that can make a huge difference is having the right graphics and images. Having the best graphics on your homepage is important because the first impression needs to be the best. It's important for all your graphics to be relevant and that they give your page a professional look. If you have to hire a designer for the job, go ahead and do it because after all, you're investing in the most important real estate of your site, which is the homepage. Because people tend to judge a site on its design, they will only proceed towards the content if they like the design. When you have great graphics on your homepage, you increase the stick rate of your site and increase the number of people who come back. Every visitor to your site is a potential customer and you don't want to lose them because of a bad design.

It's important for your home page to offer wide appeal to both the customers you have and the ones you'd like to have. Prospects and existing customers are looking for different things; make sure both their needs are met. Both groups need to be able to visit your homepage and feel satisfied that they are getting what they need from you. For example, having detailed information about your products and services on the homepage will help your potential customers, while information about 'tech support' will be of great help to your existing customers. You need both in order for your business to be truly successful so your homepage needs to show a commitment to both. The end game is that your homepage needs to reflect your business goals. A good homepage is an investment in the future of your business so you should take all the time you have to make it perfect. The other thing you want to do with your homepage is keep it simple.