Article Marketing

Free Traffic Can Be Yours, But Not If You Are Making One of These Four SEO Mistakes30 October 2011

Have you put hours of work into your website only to find that the search engine rankings are terrible? Maybe you thought you put together this incredible website that would guarantee to put you on the map and then you don't understand why you got lost in the shuffle of search engine rankings. If this is you, perhaps you want to take a look at some of the common mistakes website owners make when it comes to search engine optimization.

The More Links the Better!

Although incoming links are favored with the search engines you have to go about it the right way by practicing good search engine optimization. If you have endless links coming into your site that are irrelevant to your subject matter or they come from low quality resources you will be nixed by the search engine bots.

Most people do not realize the intelligence of the search engine bots. Through highly sophisticated mathematical algorithms they can scan your site and who you are to in milliseconds analyzing hundreds of variables. If the bot determines that your site is nothing but a 'link pharm', all the work you have put into the development of your site is for naught. Unless you think you are smarter that a room full of M.I.T math whizzes you should not try to fool the search engine.

Hundreds of Keywords are bound to Get Me Noticed!

Are your pages literally stuffed with keywords throughout the content to the point where you have sent your reader into oblivion trying to understand the content? This is a real search engine optimization no-no with the search engine bots because it is considered to be keyword spamming. What's worse is you will lose your visitors as soon as they arrive at your website because they have to work to decipher the content.

The best advice is to have one keyword in the domain, the title, one in each paragraph and one in the resource box if it is an article. Your content should flow for your reader and not look like something that was written to con the search engine.

Do Not Make Your Site A Flea Market

In truth customers operate in three's, so do not give them more than three choices when they come to your websites. Now if you have fifteen products then break your main site into five micro sites and drill down in relevance. Organize your products into really specific categories and build your SEO relevance around each mini-site and be sure to link all of them together. By doing this you might discover niche keywords that will get you traffic that converts at a much higher rate. Simply put, you would rather have a 30% conversion on 30,000 unique visitors than a 3% conversion on 100,000 uniques. Limit your product or service selection to less three products and once your potential customer buys from you then you can offer them the whole buffet. So Rule #3 is built around the principle that if you give your customer too many choices they will leave your website 'dazed and confused' and unless you are selling Led Zeppelin albums this is not good.

Try Not To Make Your Site Look Like A Star Wars Exhibit

You will lose more than two third of your visitors with fancy sites that are loaded with flashy intros and tons of graphics. Most people are searching the internet for quality information or a solution to a problem. Your visitors are not looking to be impressed by your ability to create fancy animation. In fact most people do not have the plug-ins required to play flashy websites and serious researchers and buyers usually have the images function turned off so the sites load faster. Search engines are really finicky about images so use them sparingly. So, the final rule is keep it simple stupid, The KISS principle is very relevant when is comes to search engine optimization.

If you follow these four rules and answer these three questions; what it is, what it does and how your visitor can get on board with what you are offering you will beat out 90% of your competition. SEO is a science with rules that are established by the search engines. Ignore them at your own peril.

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Understanding Web Development26 September 2011

A good website is fundamental to the success of your business. This is why it is important to find a web development company that can produce a quality website to promote your business. In the jargon-filled world of web development, it can be difficult to find a team you can trust. There is a wide selection of web development teams that all promise the very best results, but how do you know what to look for? Find out by reading our guide on how to choose the right web development company for your website.

Web development services: * Custom-built websites * Technical assistance on a current website * Intranet Systems * Front-end development * Back end development

The two main areas of web development are: Front end web development: This is when a website is formed from a design approved by a client. The web development team will ensure the code and the format of the website is effective for both visitors and search engines. Back end web development: This is the term used to describe everything done to make sure the back end of your website is secure as possible. This involves adding content management systems and important administrative work.

How Can A Web Developer Help You? As well as custom-built sites, web developers can offer assistance with the following: * Pre-Built Websites: An experienced team of web developers will be able to address any technical issues on your current site.

* Content Management Systems: A content management system (CMS) will be used to add content to your website. * Intranet Systems: Private computer networks can be created to help with the day-to-day running of your business. Using a web developer to create an intranet system can boost the overall organisation of the company. *

For more information on web development for your business, contact the web developers at I-COM. Based in Manchester, I-COM has a talented web development team that specialise in a range of services for online companies. Call us today on 0844 704 6830, or visit us online at www.i-com.net/.

For help with your web development, contact the development team at I-COM.

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Some Ideas for Blogging14 September 2011

Entrepreneurs are always full of great ideas that they can turn into business ventures. Just like the entrepreneurs, bloggers should also have fresh ideas for their blogs to keep their readers and subscribers posted and interested at all times. If your blogs are not interesting and are always dull, you will soon lose your readers. In this article, you can find some good ideas for blogging.

Blogging is fun. And as a hobby, it can be exciting. But, some bloggers blog as a job-and they earn money by doing so; they see their blogging experiences as their chance for getting income online.

However, if you want to make a living out of blogging, you have to be dedicated and hard working. There will come a time when you're not in the mood to write blogs but you must overcome this and post your blogs regularly, no matter what. You must be able to maintain your rhythm so that you can produce the needed weekly posts. You must know how to organize and you must also have self discipline.

For a blogger, organization is vital. Arrange your tasks within a schedule. Post in a fixed time slot. Set a different schedule for reading other blogs, commenting and researching for new blog ideas.

Ideas come unexpectedly. So have a pen ready and right the idea as soon as it comes. By taking notes, you can save time, since you won't bother yourself with remembering the ideas. Recent events should also be noted. The news in TV, from the internet or newspapers provides this information. Be sure you are up to speed in this are to keep your blog freshly informative.

3. Write about your personal life. Parts of your personal life, like cherished household pets, can be interesting topics for blogs. Readers may relate to these, and if written and presented effectively, you will attract more audiences.

4. Be fresh and interested. New ideas will prevent your blog from becoming a broken record repeating the same thing over again. Research for new ideas, and be sure that you are interested in these ideas when you write. Otherwise, your readers will know that you yourself are not interested, and this can turn them off.

5. Exercise your mind. Reading and researching can train you to think originally. But of course, you need to sort out all the ideas you learn from all this reading and researching, and combine them so that you can come up with original ideas. Copying the work of others will only cause your readers to distrust you. Come up with original ideas, and you will be successful through blogging creatively.

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