People often inquire when they see me about what is the new and most profitable trend in e-commerce and I respond without hesitation “video content”. So I am excited to see more new technology emerge that can place video right into retail email, and seeing businesses experimenting with it. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X. Continue reading →