Article Marketing

Create An Author Expert Media BIO In 10 Easy Steps That The Media Will Love29 December 2011

Follow these simple steps to creating a powerful media bio that works for authors, experts and analysts and is designed to get you booked on the media of your dreams. In this article you will learn the guidelines to creating a media bio designed to tell the media everything they need to know to consider you and book you for the media opportunity. The first tip is that your bio should always begin with your credentials, academic achievements, professional and academic affiliations.

2. Be sure to include a listing of all of the books you have written along with the names. Also include your special reports, paper or studies that you have taken part in and note any influential affiliations. 3. Make of list of your primary topics of expertise along with your sub-topic to present a well-rounded and overall view of your entire knowledge and areas where you are considered an expert. 4. If you have been working in your area for many years, this further establishes your positioning so include how many years of experience you have. 5. Also include your membership in any organizations or special awards you have received as well.

6. Appearing on radio shows, TV shows or being the author or quoted expert is media such as newspapers, magazines or been showcased online, now is the time to add it into your bio. Media is a powerful positioning tool and list your media appearances. You can include the name of any exceptionally well-known media but only include the top media. You can get into more detail on your website in an expanded bio. 7. Keep your media bio focused without distraction. Personal information such as where you were born, your hobbies should not be in your media bio unless it supports your overall subject matter. You can add more personal info on your website, if you like.

8. Information has to be absolutely accurate, up to date, and easily verifiable as the media has resources to check out your information. 9. Be sure the bio on your website is exactly the same and consistent with the bio that you are presenting to the media. You can always offer an expanded version on your website. However, you should not be inconsistent with your bio. You can certainly have other info on your website but the bio must remain consistent with the one you present to the media.

10. Finally, remember the purpose of your author or expert bio is to give the media a summary of you and your expertise so they can decide if you are the right expert for their TV shows, radio show, newspaper or magazine article or online media. Be sure to get high quality headshot of yourself as often the media will ask for a picture of you to include in the article. Get a professional photo created for you. Do not use a quick snapshot of you at the part throwing a frisbee for your professional media photo as this many not create the right picture in the minds of the media or those booking you.

Access additional pointers on book promotion and creating a outstanding BIO for the media. portal management software . Authors, experts and business professionals and promote a book or a business with a top quality media bio.

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Howie Schwartz and Mobile Marketing26 December 2011

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