Email Marketing

Improving Email Marketing - What You Need To Do05 April 2012

One thing that has only become more difficult over the years is email marketing. Sending promotions to lists every day, and general saturation, has made it difficult for email marketers. You just need to do what is right to distinguish yourself from all the rest. As long as you have a lot of patience, you can accomplish quite a bit, even if you do email marketing the right way. Then you can also learn advanced techniques that are hardly ever seen with most list marketers.

Spam filters are the first things that you should come to terms with. You need to know what they are looking for. They place a certain score or value on phrases and words that you send. Once they are done, they compiled the score, and make a determination as to whether it is spam or not. What you need to do is become aware of those words, and you can quickly find them with a search at Google. Once you know the words, never use them in your e-mails. Your e-mails will be much more deliverable when you use this technique. You will find there are several hundred words that can trigger the spam filter. The concept behind dividing your list, or breaking it into sections is directly related to split testing. What you are testing for is the conversion rate, to see which combination of subject line and e-mail copy converts the best. When you do this type of testing, only one variable should be tested. Split testing, or A/B split testing as it is usually referred to, helps you determine conversion rates. If you are going to test with the subject line, you would change one, not the other. People use squeeze pages and test them in the same way. You can test headlines for the squeeze page and see which one converts better. Then you can just keep doing that until no more progress is made.

People who receive email have two choices for formatting and they are HTML based or text based. Text only format is more basic, but this is still the choice some people make. There can be any number of reasons for this, such as the fear of getting a virus in their email. To accommodate all of your subscribers, give them a choice between HTML or text only versions of your newsletter. Sure, it is a little more work involved, but this is about good relationships and respecting the wishes of your list subscribers. The other option is to send all of your emails out in text only form, which no one should have a problem with.

Do you send HTML e-mails? If so, there are some special considerations that you have to make when doing this. When you include images and graphics with your e-mails, you are doing something that could benefit you in many ways. But generally speaking you want to avoid placing too many graphics in your emails. If you have too many, according to the spam filter, then all that work will be down the drain. If the spam filter catches these, your open rates will be down, your conversion rates will also be horrible, all because you sent too many images in your e-mails.

Videos that are done for your e-mail list can get traffic from social media sites. If you want to outsource this, you can go to Fiverr where people can help you with almost anything. Look for established people on Fiverr, ones that have positive feedback and really high ratings. It is best to stay away from those who are brand new or just have little to show for their time there. Social media exposure is your goal, and Facebook and Twitter can help you get the traffic that you need. When you first get the traffic, send it to your videos. Then, send it to your article content and videos in a split test format. It will take multiple steps, and quite a bit of time to build your brand name up, but this is something you should consider doing at some point. There are many ways to market a business, but email marketing is one of the most versatile. Your email list is a valuable resource that can be mined in lots of different ways. Some marketers will only do what they have read they should do. What's important is to find out what's effective for you. There is variety with what works, and everything has not been discovered, either.

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Technorati Tags: blogging, Conversion Rate, Conversion Rates, E Mail, email marketing, Formatting, google, Headlines, internet marketing, Mail Copy, Marketers, Marketing Lists, Marketing Promotions, online business, Patience, Phrases, Saturation, Score, Spam Filter, Spam Filters, Squeeze, Subject Line, Two Choices

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Direct Mail Marketing31 March 2012

Direct mail marketing is the older method of direct marketing. Although many marketing firms have turned to email marketing over direct mail marketing, it still considered as a well-known method of direct marketing. It gives the recipient the privilege of touch and feel, unlike web marketing emails. Before direct mail marketing, you need to look at factors such as the customers to be sent, the method of reaching them and the possible clients.

To find out on the above factors, you will need to conduct research. Start you direct mail marketing campaign by sending out few mails to a selected number of consumers. The other way to keep in line with your marketing firm competitors is to know how effectively they are carrying out their direct mail marketing campaign. Have some sample pieces of your competitors, this will help you to plan on how you could carry out your direct mail marketing campaign.

For direct mail marketing the mail route plan is very crucial. Give some thought as to which neighborhoods will create prospective clients. Do some investigation based on the neighborhood in terms of income, location and the household content. This will form the basis of your direct mail marketing campaign. You will also need to create a database with the current customer's information and mailing them with the latest offers and promotions will produce sales. Here are some ways in which you can get more response rates through direct mail marketing. First and foremost is to mail the customer frequently. However this means not to bombard the client with irrelevant, mind-boggling information, which can be compared to online spam emails, where you can primarily make the customer toss it and run the other way. You must always make sure what you are sending is intriguing and necessary pieces of information, whether it is through web marketing, or direct mail marketing.

Create a loyalty system as a part of your direct mail marketing strategy. This reward based program will be a gesture of appreciation in the direction of the customers who are continuing to be a part of your business. Introduce a referral scheme as a portion of your direct mail marketing strategy. Request your customers to introduce their friends and family to your products. You could obtain the addresses and then mail them a promotional offer. Request your customers to create a testimonial as a part of your direct mail marketing strategy. This will be a review of the product or the service acquired from your business.

You can send a monthly newsletter to increase your direct mail marketing sales. This will feature an introduction to new products, tips and other valuable information. You could also give prospects an insight to your business. Apart from developing customer database and getting customers, you also need to look at the cost factor connected with direct mail marketing. In general, most Post Offices offer you discounts to bulk mailers based on the type of class. You should find out how much it would cost for posting.

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Make Thousands With Just A Few Clicks14 March 2012

In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. Today, you will learn how Facebook can help your business get more customers.

As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.

Why, you may ask? The answer is simple! Because Facebook is able to reach people more than any business website could. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.

Aside from this, a Facebook page allows companies to be more interactive with present and potential customers, getting their feedback for everything from service to contest mechanics. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.

If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. By doing this, potential customers will perceive the benefits of making use of your service or products. Such feedback adds a touch of authenticity to the company, and will most likely entice the potential customer reading it.

In addition to that, customers who are fed up of the usual online marketing tactics such as newsletters and ads will most likely go to Facebook to have their concerns answered. A Facebook page makes it possible for your business to reach 500 Million users worldwide and you don't even have to purchase email addresses like what traditional email marketing requires.

When it comes to communicating with your customers, you are not limited to wall posts and status updates. One can also use the Photos and Notes page. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.

Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. There are also some companies like the well-known Ben and Jerry's that go as far as using customer polling. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.

You can also let your customers know about your company's promos, special prices and discounts using Facebook. This is exactly what the company rushIMPRINT did. The page easily leads back to the company's official website as well as their contact details. Some even use Facebook to give exclusive deals to their customers.

If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can't be reached through other sites like your business website, email, and Twitter.

Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.

The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.

Keep watch for our next issue. You will learn more about setting up a Facebook Fan Page for your company.

You can get the traffic if you choose to incorporate Facebook for Business. However, if you want to learn more, go here to get more Facebook marketing tips and tricks.

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