Tag Archives: email marketing

The Webs Newest And Hottest Trend: Media Rich Audio, Video Autoresponder Marketing Software

People often inquire when they see me about what is the new and most profitable trend in e-commerce and I respond without hesitation “video content”. So I am excited to see more new technology emerge that can place video right into retail email, and seeing businesses experimenting with it. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X. Continue reading

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Tips for Creating Your Follow Up Email Message Series

If you plan to make sales using an autoresponder, it’s important to send out well-written follow up email messages. It usually takes six or seven emails before a visitor actually purchases. That’s why you’ll need to keep them interested and engaged in the series of emails you send out. People have such short attention spans in modern day society because they are being bombarded by media from all sides – t.v., cell phones, ipods, iphone, itouch, movies, radio, print etc. You must be able to captivate your audience by giving them valuable information that reads easily. Continue reading

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