Article Marketing

The Life Of An Online Marketer Revolves Around One Thing13 August 2011

The existence of an online marketer revolves around one thing: Content. You need articles for your blog, additional great content for your newsletter or ezine, and maybe even additional quality articles if you plan to execute article marketing or guest blogging to get free publicity for your website. So, before you throw in the towel completely, let me share a few ideas with you that may possibly help you to actually enjoy time away from your PC.

When looking for articles, you have more than a few options. I suggest that you draw on a number of of these suggestions to add a variety of content to your sites.

Pick Up Some Free Reprint Articles At The Directories

Article directories like EzineArticles.com, LadyPens.com and ArticleBase.com are packed with quality articles that you might reprint on your website. The only requirements are that you do not change the article in any manner and that you include the author's resource box (or bio) at the end together with the link or two that the author has included to his/her website. It's a win-win situation. The author gets one way backlinks and free advertising. You, the publisher, obtain free content.

However, there are three negatives to making use of this type of article. First is the issue of duplicate content. You're sharing the same exact articles as everybody else that uses that directory. This is not a big deal at all if you are utilizing the article in your ezine, obviously, because duplicate content is only an issue with the search engines. It's furthermore not a huge issue for your blog or site, as long as you create an introduction to the article, and if at all possible a wrap-up statement or recommendation at the closing stages. Next is the notably challenging issue of locating high quality content. Gone are the days of grabbing any old free reprint article. You want Expert Content only â€“ and many of the article directories contain low-quality articles. Third is the issue of posting their links in the author resource box. You're basically advertising for somebody else for free of charge. Ouch.

Utilize Extra-Special Free Reprint Articles

Oftentimes ebook owners and other marketers with affiliate programs offer articles with a twist. You get to switch the link(s) in the author resource box with your affiliate link for that program. If your preferred Experts frequently offer reprint articles, inquire if this is an option for you. That way, the expert still gets free advertising. And, you, the publisher, still get great content. But, you can also benefit by making affiliate commissions as well. This model undeniably adds an increased level of appeal compared to long-established reprint articles.

Write the Articles Personally

You might opt to write some of your web content yourself. I highly advocate that you do write a large amount of your own content, at least on the sites where you are attempting to establish yourself as an authority. However, there are options below that will enable you to post quality content to your site without having to write all of it personally. The distinction in the options below is that YOU become the expert, rather than endorsing somebody else as the expert.

Hire a Quality Ghostwriter or Copywriter

A ghostwriter is a freelancer who writes articles or reports for you, however you get the credit. A copywriter specializes in writing copy that sells, and you generally get the credit. There are a lot of websites on the world wide web where you can find writers. Begin by asking around, or go to sites like elance.com (a job posting site) or Shelancers.com (a directory of freelancers) to look around. Having a ghostwriter on hand can possibly keep your blog original and dynamic.

Use High Quality PLR Articles

PLR articles stands for Private Label Rights articles. PLR articles are more often than not written by a ghostwriter and sold to numerous site owners. This means that you, and a limited number of other bloggers, can edit the articles and publish them without being required to link back to anybody or give anyone credit for writing them. You turn into the expert whenever making use of PLR articles.

Customize the articles, fine-tune them for your market, insert examples or photos or case studies and publish them on your site -- or just make use of them as they are. Either way, you gain a lot of flexibility when working with PLR. Not only that but they are extraordinarily affordable.

So, How do you Find a Decent PLR Service?
Simple. Find a reputable PLR supplier that's been around for awhile and makes available professionally-written and edited content that's sold in restricted quantities. That will guarantee that you are not getting recycled PLR, but are getting your hands on top-quality content.

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Keyword Searches For Your Online Business12 August 2011

74.2% of the population of the United States is online, Which means that if you are looking to work with online sales it is wise to research and find the best keywords for your product or niche. There was close to 12 billion searches in the month of August 2008,and the number of internet users who use search engines has increased from one third to 49%, fast catching the daily use of email by internet users (which has comparably increased from 52% to 60% over the same period.

There is background Data from International currently indicates that there are nearly 1.7 billion people online worldwide with a penetration rate of 25.6%. glass storage jars . This is an increase of 380.3% in the number of people online in 2000. All the following data can be found on the InternetWorldStats.com website. The largest increases in terms of internet use by geographic area since 2000 can be seen in the Middle East which had an increase of 1,648.2% since December 2000, followed by Africa with 1,392.4%.

The highly competitive and growing global market place makes it necessary for a company to understand what terminology, keywords and phrases their online target market is appropriating to search for their product, it is very important that the company conduct extensive keyword research to find the potential barriers and brand perceptions of the commodity that you are selling. Many company leaders and managers have their own perception of how they want their brand to be portrayed and ostensibly perceived online. A luxury second hand dealer, for example, may only want to include the words 'pre-owned' on their web site, and not 'used'. The fact that thousands of people are searching for a used, and very few are searching for a preowned needs to be communicated. A company decides to sell Nike online, the market is pretty competitive, and the Nike brand itself is predominant. Depending on what a company sells or offers, overlooking the likelihood of the inclusion of geographical locations in the search query may be highly detrimental.

Long tail is a type of statistical distribution where a high-frequency community is followed by a low-frequency which gradually "tails off". SEO Denver . The long tail in keyword research is an expansion of a basic core, generic, high volume keyword phrase to include numerous combinations and permutations of the keywords and their associated or relevant phrases. Individually they are unlikely to account for a great deal of searches, but when taken as a whole, can provide significant traffic. The long-tail is unlikely ever to exceed searches for a brand name if the brand name is reasonably well established, but the volume of converting traffic these terms can generate by nature of their specificity and relevance is worth investigating.

A comprehensive long-tail keyword research can be a highly effective strategy, since people making long-tail searches are arguably further along in the buying cycle a significant amount of prior knowledge is needed in order for the searcher to know which words to use though, so conversion rates can be higher. Recent long-tail keyword research has found that long-tail searches often exhibit a higher conversion rate by up to 200% compared to short-tail or generic keywords, and can be extremely profitable for search engine marketers in terms of a lower cost and higher return on your investment time.

The long-tail keywords are naturally more specific in nature than short-tail keywords, long-tail keywords present a great opportunity for search marketers to provide highly relevant ads which cater for the specific needs of highly-qualified searchers. If done skillfully, a search campaign with long-tail keywords can exhibit a considerably higher traffic rate than one with short-tail keywords. What's more, since paid search click prices (CPCs) vary depending on a real-time supply and demand auction, long-tails can often be cheaper by up to 50% due to less competition.

This Thorough keyword research consistently uncovers surprising topics in every study and presents you with numerically supported ratios that challenged your assumptions about your industry or product. Keyword research should not be undertaken as provisional. It is the foundation for all natural search engine optimization techniques as the keywords finally selected are based on search volume and the likely ability to compete should be included in some, if not all of the onpage elements, as well as in any anchor text backlinking to the relevant webpages: URL, Title tag, Metadata, Headers, Actual Content, Navigation links, Image names, Alt attributes are all places they should be used. Experts simply state that keyword research is the bedrock of successful web page optimization.

Here are a few sources of traditional paid and free keyword research data and some tools are as follows: Yahoo Panama Keyword Tool, Google Keyword Tool, traffic estimator, Webmaster Tools; Google Suggest and Google Trends, MSN Keyword Forecast, Hitwise, Wordtracker, Keyword Discovery, WordStream, SpyFu, Wordze and one of the easiest I have seen and used is PPC Web Spy. Check these all and you will find what you need to start your own online sales or affiliate company.

Before you buy anything online, make sure you check this excellent free report on the use of keywords for your online affiliate or sales businessfree report