Before you even start writing for the search engines, it's important to know who your target market is. This is of the utmost importance because you'll never know what keywords to use if you don't know your target audience. It's very important that you research and understand your target niche as your choice of keywords will truly make or break your campaign. With this information, you can write compelling copy with all the appropriate keywords. For example, a site about Yoga would require looking into that topic in order to find keywords right for targeting. The text you have on your homepage should be enough to get you the best results with search engines. Along with your homepage, the important sections of your site should also be descriptive with a good amount of text. Search engines usually want 400-500 words of relevant text so that they can find the keyword relevance. In the beginning of the page, you must have text that contains all the main keywords, since search engines typically won't go too far down the page. That's why it's important to provide them with your keywords in the initial text.Always focus on aiming for meaty content. Don't make the common mistake of offering copy that is less than 400 words in length. The more content you write for your site, the better. If the information you give is valuable, you should aim for at least 1,000 words per page. With that we come to a conclusion that, SEO copywriting has many benefits but it has to be done the right way, or else you'll end up getting banned by the search engines.