ecommerce
How and why to build an email list23 September 2011
If you've heard it once, you've heard it a million times. The big money is in online list building. List building is one of the most effective ways to generate online home based business success. It's a strategy you can't afford to overlook.
Why it works
Marketing research reveals that most people don't make a purchase after one exposure to a marketing message. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. You have the chance to share your messages repeatedly with those who are a part of your list.
Plus, most people are more likely to make purchases from people they feel they know and can trust. List building allows you to build a relationship with your subscribers. Relationship building creates an opportunity to encourage sales.
How to do it
Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page - the squeeze page. A squeeze page is a landing page designed with a single purpose. It should convince readers to sign up for your list. Nothing else really matters.
The use of a free gift is an effective way to persuade visitors to join your list. You can use this proven approach to build yourself a serious.
It's not enough to have a good freebie, though. It's also critical to put together a squeeze page in the right manner. There are proven ways to build an optimal squeeze page. You should emulate those proven techniques. That means you'll want to follow these three guidelines.
Squeeze page basics
Initially, there should be no outgoing links on your squeeze page. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.
Second, the squeeze page should feature a powerful, brief message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Remember, your squeeze page exists solely to generate sign ups. You should choose every word with that goal in mind.
Third, you will want to approach the sign up process as if it were as important as a big sale - close that deal! That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it crystal clear that there's a real value in becoming a part of your list.
Summary
A good inducement and a squeeze page built with these three recommendations will get the job done. You'll be able to build trust and credibility with your subscribers. It will also allow you to reach them with your marketing messages on multiple occasions.
You will dramatically improve your business by using these email list building secrets. It's not a coincidence that top marketers all rely on their lists. The real money is in list building.
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