Article Marketing
Five Killer Article Marketing Errors02 September 2011
Of the seven or eight most common ways people promote their websites, article marketing is almost certainly the most effective. Unfortunately, there are five mistakes that can ruin an article marketing campaign. Avoid them at all costs.
1. Authors often fail to realize the importance of titles. Without an interesting title, a story is far more likely to be rejected by an online article directory. And even if a story makes it past the article directory editors, few website owners will use it on their sites if it does not have an engaging title.
2. Don't view an article merely as a vessel for your priority keywords or a prelude to your author's box. Give your readers helpful information. If your articles are good, they'll be spread all over the Internet, along with links back to your website. If they don't have good content they won't have legs. It's really that simple.
3. Don't limit your articles to the subject of your website. If you do, you will limit the number of websites interested in using your articles. Unfortunately, many website promotion "experts" offer exactly the opposite advice. If you do a little math you'll see just how bad their advice is. While you might want to produce up to two thirds of your articles on topics related to your website, at least a third should be on a variety of topics of high general interest.
4. Article writers often tend to be formulaic. In some instances they try to cram a prepared list of keywords into an article. In other instances they try to ensure that 3-4% of the content consists of keywords. While such formulas may make sense from an SEO point of view, they often make articles unreadable.
5. Many articles suffer because their authors fail to get a second opinion before submitting them. It is not enough to hope that your word processing program will catch your spelling, typographical, and grammatical errors; you need someone to read your article critically to catch those and other potential problems. You can proofread an article several times and miss opportunities to improve it that someone else might recognize almost instantly.
Article marketing done properly requires considerable time and thought. But, because it can establish you as an authority, produce immediate traffic to your site, and boost your search engine rankings, it is well worth the effort. Do it well.
Daniel Z. Kane is a former university dean who publishes websites on scholarships, online degree programs, distance education, online colleges and financial aid.
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