Internet Marketing

Five Adwords Advertising Secrets Revealed03 October 2011

To the beginner, using Google AdWords to attract increased hits to your site may seem like nothing more than a game of chance. Daunting as the process may initially be, however, there are several surefire strategies that you can put into place to drive up traffic, pioneered by established Internet marketers like Perry Marshall. Knowing the preferred tactics of successful marketers means that you won't have to waste your own money learning the hard way.

Internet marketing pioneers such as Perry Marshall have developed several Google Adwords strategies, the key processes that can help generate traffic from the get-go. Instead of settling losing the bidding wars and missing out on high quality traffic, Marshall and other online marketing gurus have outlined the fundamentals for success with Google Adwords; here are five important elements for capturing the target market and driving quality traffic to your site:

#1: Know What the Customer is Thinking

Understanding a customer's needs and wants is an essential part of every marketing campaign, but when you only have two or three lines to capture a prospect's attention, you need a formula that works. Perry Marshall encourages advertisers to write copy that 'enters the conversation going on in the customer's head.' Essentially, this means learning enough about the prospect to determine the exact words and phrases they might use to explain their problem - and their ideal solution. Capturing this key phrase or sentence and wrapping it into the lines of the Google Adwords ad is one of the best ways to generate traffic.

#2: Choosing the Right Display URL

The URL you display in the body of your ad should be related to what you are marketing, and you should make sure that the link sends customers where they need to go with no detours. For example, if you are advertising a free download, have the link lead right to page on which it can be obtained. This will attract more interest than just linking to your website.

#3: Create More Than One Ad Campaign

Creating two different ad campaigns using similar keywords and phrases is a valuable way to test the market and compare results. Launching two campaigns simultaneously, and then deleting the poor-performing ad can also help you build up a strong and consistent CTR with very little effort.

#4: Try Longer Phrases

When competitors are already buying highly competitive keywords, it's time to you're your keywords and key phrases to the next level; all you need to do is bid on longer phrases that turn out to be complete sentences or variations of the phrase. This can help you capture a larger market, without missing out on those valuable keywords; it can also help you brainstorm synonyms and alternatives for your keywords.

#5: Benefits First

Rather than simply launching into a list of features, you should use the limited space available in an AdWords ad to first discuss the way in which the product benefits customers, and then mention a few key features. Focusing on what your customers care about will make your ads more likely to get noticed.

You don't really need to learn from your own mistakes when it comes to marketing on the Internet; marketers who have come before you have already made just about every mistake in the book! Regardless of your budget or what you're selling, these strategies are ones that have proven effective in generating better-quality traffic in greater quantity, and making your ads worthwhile.

Advertising with Google Adwords is a powerful technique that most online-businesses can use to find more sales. Creating quality Google Ads is one of the best skills to have when using Adwords - and there are several good training guides available online.

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