Article Marketing

Do's And Don't's Of Facebook15 October 2011

The Internet, as a whole, has opened the doors to a varied range of interaction possibilities with customers. The interactive characteristic of the medium also makes it possible for a customer to relay his response to a vast audience. Social networking sites, particularly Facebook, which are getting increasingly popular around the world, have given customers an equal chance to communicate as loudly as you about your brand, in a public forum open to the whole world.

On the brighter side, there is a great opportunity to obtain direct and unadulterated feedback from customers, without the need of costly and time-consuming surveys and research processes. Directly redressing customer queries on the medium itself can help maximize brand loyalty. However, as a brand owner, you must know the speed and potential of the medium to do good as well as harm.

There are sufficient reasons for a brand to be on one of the most happening mediums. A sizeable amount of conversation that happens on Facebook, or for that matter on other social platforms like Twitter, specifies brands, with customer's stance toward these clearly seen through them. Social media marketing can produce raw information that has not been spun, modified, or adulterated.

The fact is that whether you are there on Facebook, it's very possible that someone or another from your customer base might be talking about you. Your brand presence during such circumstances is crucial to either thank the customer for any praise or gracefully respond and address any grievances posted by the customers and win back their confidence in your brand.

On a proactive note, continued brand presence on Facebook also helps you create your own crowd of customers, including those interested in you. This gives you one point access to disburse any firsthand brand info in a single click, without spending a cent more. Today, brands - both little and big - have a presence on Facebook. Many of them employ it with more innovation than the rest.

Traditional marketers are used to broadcast, which is a formal means of communication, where customers' opinions are barely heard back. Coming from this training, many a time, marketers find it hard to change and converse in the language required by social networking sites, which are much informal in nature.

There have been instances where brand owners trying to enforce rules and guidelines of discussion on Facebook fan pages have faced the instant wrath of users, which had an unfavorable impact on the brand. The lesson from this is very clear, the brand must try to avoid any errors on Facebook; marketers must know the responsiveness and energy levels of the users and be one among them, rather than one above.

For every horror story of a brand mess up on Facebook, there are many cases of accomplishment, where even small household brands have grown in popularity through effective use of the medium. Two golden rules to be obeyed while using Facebook and social media marketing in general, which can yield good effects in the long run, are as follows: Do not be a big brother - be a cheerful friend to your consumers. The big brother attitude, which worked fine in standard media, can sabotage your brand on Facebook.

Any showdown of brand arrogance or one-upmanship is given a bitter response by its customers in the same medium. For a brand to succeed, it has to be a friend, who is entertaining to speak with. Do not advertise, converse - Blatant advertising, or use of social networks for constant spamming with interruptive advertising, is a sure recipe for disaster. You will find your brand page getting isolated on Facebook.

There are many ethics to be adhered to with Facebook and social media marketing, which can be easily understood through active participation in the medium itself. A business must ensure that its trained representatives have a visible presence on Facebook and social networking avenues as true online custodians for the brand. For many companies, it also makes sense to engage an agency that is experienced in handling brand reputations on Facebook and online avenues, both to get more visitors and generate more revenue.

So, do you feel you would care to find out more about working wth an online marketing firm? Would you care to find out more about how to get more visitors to your website? Check us out at Fishbat.com to find out more!. This article, Do's And Don't's Of Facebook has free reprint rights.

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