Email Marketing
Using Direct Mail To Increase Your Profit Margins13 May 2012
Far too many Internet marketers believe the only option they have available for communicating with buyers is online. If you choose to ignore other communication avenues, you could limit your business's true potential. But offline methods can be ideal for reaching buyers who may not see your messages online, especially with direct mail. So how can direct mail be so effective at improving your business and boosting your profits? These tips should give you a great starting point.
It's best to write out the addresses by hand whenever possible. There's no denying that it is easier to use your printer and computer to make the labels. The fact remains that handwriting the label massively improves the odds of the direct mail being opened. You'll need to have exceptional penmanship in order to perform this task well. If this is something that doesn't interest you or your handwriting makes doctors' handwriting seem legible you might want to "outsource" this particular task. The time it takes to write the envelopes out by hand can net you hundreds of dollars worth of sales - or more. Direct mail is kind of like email in that you need to send out more than one if you expect to get a good result from it. With email marketing, it generally takes three separate mailings before you begin to enjoy results. Direct mail works a lot like this. You don't have to send one right on top of the other. Once per week or so should be enough. Send anywhere from three to five direct mail letters before you decide to switch things around with a new follow up technique. You don't want to reach out to them in a different way until you've managed to build up a little bit of name recognition.
While it shouldn't need to be discussed the first tip is one that must be mentioned. You must proofread and edit any direct mail material before you send it out. Don't limit your checking to grammar alone. Review every single word to ensure that you're actually making the message you intended to send from the start. Polish it up as much as you can. Three proofreading sessions are recommended for each page before anything is put into the mail. All it takes is one typo to send a perfectly good direct mail campaign down the tubes. If you aren't sure if there are errors in your piece, hire a professional proofreader and editor to help you out.
Even if you've formatted your piece like a letter you can still include a winning headline. Always keep in mind that the primary goal of the headline is to grab the attention of your buying audience. Make it intriguing enough that they'll feel compelled to continue reading. You shouldn't have a hard time finding some tips on writing better headlines. It's worth taking a little time to do the research before you write your final copy.
Direct mail is still a strong, valid way to appeal to new customers. So many people are moving to online forms of communication that it is easy to forget that offline marketing methods like direct mail still exist. The truth is that direct mail can still help you increase your profit margin and build your business. Think about using the tips from this article to boost your own business and enjoy the results for yourself.
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CommentGet the Primary Advantages of Fb Advertising in your Organization09 May 2012
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CommentImproving Email Marketing - What You Need To Do05 April 2012
One thing that has only become more difficult over the years is email marketing. Sending promotions to lists every day, and general saturation, has made it difficult for email marketers. You just need to do what is right to distinguish yourself from all the rest. As long as you have a lot of patience, you can accomplish quite a bit, even if you do email marketing the right way. Then you can also learn advanced techniques that are hardly ever seen with most list marketers.
Spam filters are the first things that you should come to terms with. You need to know what they are looking for. They place a certain score or value on phrases and words that you send. Once they are done, they compiled the score, and make a determination as to whether it is spam or not. What you need to do is become aware of those words, and you can quickly find them with a search at Google. Once you know the words, never use them in your e-mails. Your e-mails will be much more deliverable when you use this technique. You will find there are several hundred words that can trigger the spam filter. The concept behind dividing your list, or breaking it into sections is directly related to split testing. What you are testing for is the conversion rate, to see which combination of subject line and e-mail copy converts the best. When you do this type of testing, only one variable should be tested. Split testing, or A/B split testing as it is usually referred to, helps you determine conversion rates. If you are going to test with the subject line, you would change one, not the other. People use squeeze pages and test them in the same way. You can test headlines for the squeeze page and see which one converts better. Then you can just keep doing that until no more progress is made.
People who receive email have two choices for formatting and they are HTML based or text based. Text only format is more basic, but this is still the choice some people make. There can be any number of reasons for this, such as the fear of getting a virus in their email. To accommodate all of your subscribers, give them a choice between HTML or text only versions of your newsletter. Sure, it is a little more work involved, but this is about good relationships and respecting the wishes of your list subscribers. The other option is to send all of your emails out in text only form, which no one should have a problem with.
Do you send HTML e-mails? If so, there are some special considerations that you have to make when doing this. When you include images and graphics with your e-mails, you are doing something that could benefit you in many ways. But generally speaking you want to avoid placing too many graphics in your emails. If you have too many, according to the spam filter, then all that work will be down the drain. If the spam filter catches these, your open rates will be down, your conversion rates will also be horrible, all because you sent too many images in your e-mails.
Videos that are done for your e-mail list can get traffic from social media sites. If you want to outsource this, you can go to Fiverr where people can help you with almost anything. Look for established people on Fiverr, ones that have positive feedback and really high ratings. It is best to stay away from those who are brand new or just have little to show for their time there. Social media exposure is your goal, and Facebook and Twitter can help you get the traffic that you need. When you first get the traffic, send it to your videos. Then, send it to your article content and videos in a split test format. It will take multiple steps, and quite a bit of time to build your brand name up, but this is something you should consider doing at some point. There are many ways to market a business, but email marketing is one of the most versatile. Your email list is a valuable resource that can be mined in lots of different ways. Some marketers will only do what they have read they should do. What's important is to find out what's effective for you. There is variety with what works, and everything has not been discovered, either.
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