Article Marketing

Free Traffic Can Be Yours, But Not If You Are Making One of These Four SEO Mistakes30 October 2011

Have you put hours of work into your website only to find that the search engine rankings are terrible? Maybe you thought you put together this incredible website that would guarantee to put you on the map and then you don't understand why you got lost in the shuffle of search engine rankings. If this is you, perhaps you want to take a look at some of the common mistakes website owners make when it comes to search engine optimization.

The More Links the Better!

Although incoming links are favored with the search engines you have to go about it the right way by practicing good search engine optimization. If you have endless links coming into your site that are irrelevant to your subject matter or they come from low quality resources you will be nixed by the search engine bots.

Most people do not realize the intelligence of the search engine bots. Through highly sophisticated mathematical algorithms they can scan your site and who you are to in milliseconds analyzing hundreds of variables. If the bot determines that your site is nothing but a 'link pharm', all the work you have put into the development of your site is for naught. Unless you think you are smarter that a room full of M.I.T math whizzes you should not try to fool the search engine.

Hundreds of Keywords are bound to Get Me Noticed!

Are your pages literally stuffed with keywords throughout the content to the point where you have sent your reader into oblivion trying to understand the content? This is a real search engine optimization no-no with the search engine bots because it is considered to be keyword spamming. What's worse is you will lose your visitors as soon as they arrive at your website because they have to work to decipher the content.

The best advice is to have one keyword in the domain, the title, one in each paragraph and one in the resource box if it is an article. Your content should flow for your reader and not look like something that was written to con the search engine.

Do Not Make Your Site A Flea Market

In truth customers operate in three's, so do not give them more than three choices when they come to your websites. Now if you have fifteen products then break your main site into five micro sites and drill down in relevance. Organize your products into really specific categories and build your SEO relevance around each mini-site and be sure to link all of them together. By doing this you might discover niche keywords that will get you traffic that converts at a much higher rate. Simply put, you would rather have a 30% conversion on 30,000 unique visitors than a 3% conversion on 100,000 uniques. Limit your product or service selection to less three products and once your potential customer buys from you then you can offer them the whole buffet. So Rule #3 is built around the principle that if you give your customer too many choices they will leave your website 'dazed and confused' and unless you are selling Led Zeppelin albums this is not good.

Try Not To Make Your Site Look Like A Star Wars Exhibit

You will lose more than two third of your visitors with fancy sites that are loaded with flashy intros and tons of graphics. Most people are searching the internet for quality information or a solution to a problem. Your visitors are not looking to be impressed by your ability to create fancy animation. In fact most people do not have the plug-ins required to play flashy websites and serious researchers and buyers usually have the images function turned off so the sites load faster. Search engines are really finicky about images so use them sparingly. So, the final rule is keep it simple stupid, The KISS principle is very relevant when is comes to search engine optimization.

If you follow these four rules and answer these three questions; what it is, what it does and how your visitor can get on board with what you are offering you will beat out 90% of your competition. SEO is a science with rules that are established by the search engines. Ignore them at your own peril.

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Are You Scatter Brained When Using Article Submission Sites?28 September 2011

Are you not generating the traffic that you were hoping for by creating content for article blogsites? The real truth to the situation might exist in your lack of discipline to set a sound strategy and specific targets for utilizing article submission directories. Randomly submitting a well written article here or there is not going to do the trick. To achieve success in article submission, you have to commit to taking significant action and create goals that encourage consistency.

Article Submission Goals and Objectives

Determine what you would like to achieve by using article submission sites and then set realistic objectives that can be monitored and measured. Submitting articles requires a time investment if your goal is to drive massive traffic to your website. This is why it is necessary to decide on a realistic plan for writing and submitting articles on a weekly.

What's Your Expertise

It is best if you begin with something you are already knowledgeable about so you can provide original and quality content about the subject. People can tell when you are simply regurgitating content. So beginning with your area of knowledge level will inject honesty and insight into your article. As you gain additional skills then you can venture into new subject matter and use your research skills to expand your expertise.

Time Is A Huge Factor In Article Submission

Identify how long it will take you to write authentic article of 350-450 words and then create plan for the number of articles you will submit on a daily, weekly or monthly basis. Your strategy have to be consistent when leveraging article submissions sites if you are going to drive traffic to your site, so whatever goal you set, commit to it and stick to it.

Choose Article Submission Sites

Select the article submission directories that you are going to use and then stay with that number of sites until you start generating traffic to your website. Create A Unique Selling Proposition

Create a unique selling proposition USP which is the reason that is going to help you stand out from all of the others in your field. There is a good chance that there are an abundance of people writing content about your subject on article submission websites. Promote your USP in the resource section of your article and subtly in your article content. The USP will also help you expand your brand and extend a compelling reason why your prospective buyers should visit your site.

Don't Aim Too High

Don't set a goal like, I am going to write and submit 30 articles to the article submission sites in three days. By most standards this would be a goal that cannot be attained especially if you are producing the articles yourself and not outsourcing a group of writers. It is better set goals that you can reach and are measurable. It may seem like a much slower process but the benefits will soon be reached.

The Lead King, Thomas McMurrain, has a excellent track record of success in assisting others to achieve their goals with Travel Ventures International. Mr. McMurrain has been successful with several Internet training business opportunities and has created an Internet training course called The Unfair Advantage, The Miracle of Attraction Marketing.