Article Marketing
Article Marketing: An Easy Method To Drive Traffic To Your Site28 July 2011
Article marketing is an easy method to drive more traffic to your website quickly. It's one of the most cost effective ways to promote your online business.
Several online directories have popped up, many created specifically for people who are promoting an online venture. However, some of those who participate on directories simply enjoy the idea of having people from around the world read their writing. These free directories allow you to submit keyword-rich items that are usually online either instantly or a few days after submission, depending on the directory.
Most directories, which are easy to sign up to, have guidelines you must follow, including:
*Submission length-Several directories require specific article lengths, with strict limits. Articles will be rejected if they are not at least a specific word count or if they are too long.
*Originality-Most directories require your submissions to be original works and will reject anything that is a copy of another article already published on the Internet. That doesn't mean you have to come up with an original idea, it simple means you cannot cut and paste an article and claim it as your own.
*Subject matter-Directories have few limitations for what you can submit, but they do have some. For example, on some sites you cannot submit something considered pornographic or instructions on how to build a nuclear bomb.
*Submission limitations-You may be limited to a specific number of submissions per day or per week.
Nearly every directory has some guidelines you must follow, so it's a good idea to review those rules before writing an article and trying to post it.
One of the best benefits of these directories is the data you can obtain from them. Nearly all allow you to see how many hits your article gets and, most importantly, how many click-throughs that article has generated. This allows you to see which articles and keywords attracted the most attention so you can tailor your marketing campaign using that information.
Many directories allow you to make a few extra bucks through revenue sharing or Google Adwords. If you have an existing Adwords account, you can piggyback it onto your directory account.
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