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Article Marketing

5 Important Article Marketing Techniques28 August 2011

You have most likely heard the term article marketing before as it has become very popular over the last few years. There are many training courses about the topic, but really there are just a few things that you must remember when you are writing articles for the purpose of marketing products. Here are the top 5 things you need to remember when doing article marketing or creating any sort of content that involves funneling the readers to your own website.

1. You Really Need To Know Your Audience

You need to think about who your audience is before you begin writing. For instance, if you are writing about how to play golf, you would not want to write in terms that a new golfer would not understand. In the same way, if you are writing an article aimed at expert golfers, you would not want to appear to be talking down to them in simple terminology. That would be a big mistake.

2. Does Your Headline Make People Want to click?

One big mistake that many article writers seem to make is having a boring headline. Your headline should make a person desperate to click on it. Example of a bad headline “”What You Need to Know about Arthritis”. Example of a good headline “How to Kick Arthritis to the Curb and Stop the Pain Today!”

3. Are you Giving Away too Much Info Right Away?

People seem to go to one extreme or another. Either they do not give enough information in the article to make it interesting or they tell everything so that there is nothing left to tell when they get to your website! You need to think about this carefully and ration your content if you have to.

4. Resource Box

The resource box needs to be written to entice the person to come to your website. Use keyword anchor text to get some link juice from Google too. A great resource box makes the person want to click the link and visit your website. That's the whole point of article marketing.

5. The More Articles You Publish, The Better

You have to throw your fishing line out enough times to get a bite, so the more articles you have out there the better! Quality is important in article marketing, but quantity is necessary as well.

To make article marketing work for you, you will need to make the necessary changes and apply these principles to your article marketing campaigns. I guarantee a big return on investment of time and effort. These principles work and they will work for you.

David Wakriki is an affiliate marketing expert and article marketing specialist who makes money each and every month by following these principles. Visit his zombie survival website to see what his business is all about.

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